Foresteria Urbana de Valencia (FUV) transforms pruning and felling waste from metropolitan trees into reusable materials for educational and research projects at UPV and other institutions.

When addressing the briefing, we realized that FUV already had a clear message and values. Therefore, we understood that our task was to create a platform to highlight these deeply rooted values.

We developed a series of claims that showcase these values, modifying traditional Spanish sayings and adapting them to the language of FUV. We accompanied these with images and illustrations that help attract a younger audience.

Project carried out with Irene Losada and Beatriz Lisso.

Visual Identity | Campaign