Cirereta is a label and packaging design project that emerged when we came across Carmen’s story.

Cirereta is the sub-brand of the small shop Casa Carmen, located in Alpatró/Vall de la Gallinera. The area is renowned for its hiking trail to visit the blossoming cherry trees and, of course, its large and sweet cherries. With Cirereta, Casa Carmen offers the public delicious liqueurs, cream liqueurs, and jams made with the cherries harvested annually, and naturally.

We wanted to create an alternative brand to the one they currently have, a brand that would highlight the product and elevate it to the quality category it deserves.

Project carried out with Irene Agulló, Sofía Lugo y Claunicornios.

Art Direction | Packaging Design | Visual Identity